How does Sugar Nation do "moderation?"

** Dr. Robert C. Atkins, the low carb king, comments on recent statements by the Sugar Association that sugar "in moderation" isn't all that bad for you. Which must be the reason why we'll be treated to commercials for Funky Fries and pudding in a tube! (via Atkins newsletter email)

We have it on the testimony of the president of the Sugar Association, Richard Keelor, that "There is no evidence that sugar in moderation has any ill effects." Since our Constitution protects free speech, I guess I can consider this remark as a fascinating and instructive expression of opinion. Before I even begin to think of what he means by "no evidence," I must ask myself where the word "moderation" came from. Should we assume that the present situation in which nearly 25 percent of the total caloric intake in the United States comes from sugar and high fructose corn syrup is an example of moderation? If not, is the Sugar Association advising that Americans decrease their consumption of sugar? Um. . . . Mr. Keelor seems to have put himself between a rock and a hard place.

. . . These are boom days for sugar products. A case in point: As part of its Funky Fries line, Heinz 57 is rolling out frozen french fries whose slender nutritional profile is enhanced by the addition of chocolate and cinnamon sugar. Applesauce enhanced with sweet strawberry flavor is now manufactured in a tube so that with the dexterous opposition of thumb and forefinger, you can press out some extra carbs just about anywhere you happen to be. Chocolate pudding has made it into a tube as well. And chocolate-covered caramel popcorn has arrived. Every sign in the constellation points to payoff.

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